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Enhancing Construction Profit Margins & Overcoming Labor Shortage With Information Management

Blog / Construction ROI

This is part of our Essential Strategies to Protect Your Construction Profit Margins, this section focuses on effective tactics to avoid profit erosion and manage costs. Learn how to handle contracts and change orders efficiently to maintain a healthy bottom line and secure financial success in your projects.


 

Maintaining and improving your construction profit margins is imperative in the AEC industry.

With the $1.2 trillion Infrastructure Investment and Job Acts now signed into law, the construction industry is certainly positioned for growth in 2022. According to Dodge Data & Analytics, “total construction starts increased 4% in January 2022 to a seasonally adjusted annual rate of $923.4 billion. Nonresidential building starts increased 4%, and nonbuilding starts rose 18%”. Nonbuilding starts include all of those infrastructure projects. 

Although the projection for new project starts is positive, the construction industry continues to struggle with Covid-19 related problems. Many firms are challenged with staffing shortages and high workforce turnover. As a result, there is fierce competition for talent, and the construction industry is certainly feeling it. According to career expert Zippia, the average annual turnover rate in the construction industry is 68%, as of 2020.

Labor Shortage In Construction

With so many people coming and going, it becomes difficult for firms to keep projects on track. And many firms struggle with productivity issues due to staffing disruptions, leading to a dip in their construction profit margins.

A recent McKinsey & Company article, “Bridging the labor mismatch in US construction”, cites “overall productivity declined by about 40 percent per year when labor was in short supply. This forced owners to extend project timelines by 20 to 25 percent”. In addition, the McKinsey report also notes that the pipeline of new talent is not flowing as freely as it once did.

Impact On Project Efficiency And ROI

When a person with critical project knowledge leaves, the firm productivity declines. Project information stored in someone’s head walks out the door as well.

Because project data is often spread across a wide range of applications and storage locations, it is extremely difficult for new people to find the information they need to get up to speed. 

Many firms use a host of applications for their day-to-day operations. Also, staff members often need to learn platforms chosen by other parties. Searching for information through applications and folders is time-consuming and difficult. In addition, project decisions hidden in email threads also need to be searched. If email is not filed to the project where everyone can access, it can also get lost. 

The problem is magnified by inconsistencies in information management from project to project.

How Information Management Can Help With Staffing Shortages In Construction

Better organization of project information is one way to help new staff get up to speed quickly on a project; thereby reducing errors and maintain construction ROI

Newforma customers also experiencing volatility with their staff have found that having a solid project information management strategy has played a key role in keeping projects moving forward.

A Newforma customer recently shared problems that his firm encountered. “We recently had a customer with an office running over 30 active projects where 10 out of their 12 employees left the firm within a six-week period of time. So basically, the office was closed. New people were hired to join these projects. If the firm did not have an enterprise data management strategy and a project information management solution, they would not have been able to bring in new staff and find the information needed to keep the active projects moving forward.”

Maintain Construction Profit Margins

Firms that have a strategy for managing project information are more agile. This not only helps with staff turnover, but it also provides a competitive advantage. Standardized processes and a project information management strategy will enable new team members to quickly get up to speed by knowing exactly where to find a complete record of the project.

To effectively tackle labor shortages and enhance your construction profit margins, leveraging the right tools and strategies is essential. Discover how our solutions can streamline your processes and boost efficiency. Book a demo today to see firsthand how we can help you manage workforce challenges and drive project success.